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Mother’s Day
- Please do not purchase anything from Hallmark at all. This includes any cards or gifts for your special Mother’s Day package. Also, please do not include any pictures of Hallmark in your posts at all. This includes any Hallmark signage.
- Please do not create homemade cards for Mother’s Day, but feel free to decorate the card envelopes(only) from American Greetings if you feel inspired to do so.
- Please do not use packaging from other companies in your gift giving. You should be able to find the packaging in this display (or in the card department) that you need to create an outstanding gift, but please be sure you are using American Greetings products.
- If you have any doubts or questions about what you would like to do or how you are inspired, please feel free to reach out to your CL by email or message.
- You can take a full picture of the American Greetings display, but you should not include any zoomed in photos of the Hallmark section, if available in your store, and again make sure that you do not purchase Hallmark supplies for your gifts.
- Recipes for the best Mother’s Day ever
- “Say It In Person”
- Mommy Survival Kits
- Jars for Mom
- Best Gift Basket for under $25
- DIY Photo gifts-perfect for Mother’s Day
- Beauty Baskets for Mom
- Top Crafts for Mother’s Day
- Big List of Mother’s Day Ideas (printable, shareable lists)
CAMPAIGN DETAILS
- This project is due May 02, 2015 by 5:00 pm EST – You may post anytime before 5:00 pm, but please do not post prior to this date. If you have a conflict with this date, reach out to your CL immediately. Please report your links in the SoFab system on May 02, 2015.
- Payment is $500.00 via Paypal
- Campaign Hashtags:
- Hashtags that must be included in a text disclosure as outlined below or in the first few sentences of your post – #BestMomsDayEver #CollectiveBias
- Hashtags that must be included in short form syndication (Twitter, Facebook, etc.) – #BestMomsDayEver #Ad
- The #cbias hashtag can be used if you like, but is not required
- If you run into any problems or have any questions, please contact your CL at[email protected]. If you cannot reach your CL, please contact your CM at[email protected]. Do not wait until the due date of the campaign to reach out if you are experiencing issues. We are here to help you with any obstacles you may encounter.
CAMPAIGN REQUIREMENTS
This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone.
#BestMomsDayEver #CollectiveBias
- Please go to Walmart and purchase gift items from the “One-Stop Shop” display from American Greetings. This should be a large display with candles, cards, candy, flowers, etc. Basically anything you would need to put together an amazing gift for the special Mom in your life can be found at this “One-Stop Shop” display.
- The focus of this campaign is on the “One-Stop Shop” display and inspiration from the items found in the display with American Greetings cards being the hero.
- If you are unable to find the DISPLAY mentioned above, please contact your CL immediately for further instruction. Please do not purchase a similar product from the card aisle or other locations in the store as a replacement.
- While shopping, don’t forget to take your in-store photo. Your in-store photo should show your readers the aisle in the store where the product can be found, as well as the “One-Stop Shop” display from American Greetings, so your readers can find the product when they shop. If you are unsure about what we are looking for, please refer to the Campaign Reference Manual for examples. This photo is mandatory, and if your post is missing it, you may be asked to return to the store to take one. **This photo should be of the entire “One-Stop Shop” so that your readers know what to look for in Walmart.**
- Disclosure outlined above – MUST include #BestMomsDayEver and #CollectiveBias in the disclosure statement as text.
- Original photos – Your post should include original photos taken by you using the campaign product(s) in your home.
- 1 “hero” image – This is the image that sums up your story and compels your readers to continue reading and sharing your post.
- 1 in-store photo showing the aisle where the product is located.
- Your in-store photo should be a clear, quality photo that can be taken with your smartphone (no need to pull out the DSLR).
- It should show your readers the aisle in the store where the product can be found, as well as where the product is located on the shelf. If you are unsure about what we are looking for, please refer to the Campaign Reference Manual for examples.
- This photo is mandatory and if your post is missing it, you may be asked to return to the store to take one.
- 3-5 additional high quality original images that support the story.
- Creative mention of the retailer, Walmart, where you purchased your campaign items.
- The following required client links all coded as “nofollow”:
- http://cbi.as/6y0b
- Optional link: http://cbi.as/7dku (Feel free to call out this link as well. This site is scheduled to be live on 4/20.)
- Note: If relevant to your post and readership, please call out the below Shop Kick offer in your post. This offer is ONLY available at the American Greetings stores in the provided store list by the CL.
- Shop Kick campaign: Running from 4/25 β 5/10
- Mention the opportunity to earn “kicks” β this should be an authentic push by you in your post if you feel your followers are Shop Kick enthusiasts
- Call-to-action that includes one of the required client links
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- Want to get more engagement on your post? Give your readers a solid call-to- action at the end! Example: Be sure to check out this “One Stop Shop” at Walmart for your #BestMomsDayEver.
- Proper spelling and grammar.
- Host a party highlighting how you are creating the Best Mother’s Day Ever for a special mom in your life.
- Showcase your special gift inspired by the “One-Stop Shop” from American Greetings at Walmart, along with your Mother’s Day tablescape and party decor featuring American Greetings party ware wherever possible. Please make sure you DON’T show any Hallmark or competing brand party supplies or decor.
- Show photos of how you prepared for your party, your party decor, and your guests enjoying the campaign product(s)
- Please share your post on your choice of at least 4 social media platforms using #BestMomsDayEver and tagging @Walmart where applicable, as well as #ad for disclosure.
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Mother’s Day weekend
Comments
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you are such an amazing mother! I am seriously so inspired to be a better mom!
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You are so beautiful and elegant! I love that dress on you! π
β€ βΏ MY BLOG βΏ β€
Rinako -
your adorable family always makes me smile π happy belated mother's day!
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mother’s day β₯
jay made me a lovely breakfast and we had my parents over for dinner.
it was a wonderful mother’s day.
Comments
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French toast, guitars (real and Dora;), your fabulous dress, pictures of you & your sweet mom…loved it all!
looks like you had a lovely mother's day π -
ohhh…:)) how lovely! I'm glad you like the present! YOU LOOKED BEAUTIFUL! this lipstic color is perfect for you!:)) and hair! how did you do it alone (?) ?
Your mum looks like little Adi!:)
hugs
J. -
sarah, i absolutely love the pics with you and your mom.
she really looks younger and younger. sheesh, the choi women. -
Looks like you had a fabulous day. Glad you loved your present, your dress is beautiful and that breakfast is to die for!
Your mum looks like she had fun too.
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That french toast looks scrumptious…it's making me hungry!:))
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Hooray for your new guitar! π
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I like when Jay wants to be in your pics cause he ALWAYS makes me laugh! Love it.
Did I ever tell you I met your mom once? I was at your house and watch Korean soaps with her for a little bit. I don't know if she'd remember me, but I remember I was still an awkward and shy BYU freshman and she made me feel welcomed and at ease. She was so nice.
And I think I met you briefly then too, cause you were a busy high school butterfly running out the door. π
Amir Sohail says
Life is so beautiful.
Amir Sohail says
I have made blog with the name The happy life i hope you will love to visit it too. visit it at. http://happylifeeve.blogspot.com/
N T C Blog says
How sweet!!!
xoxo
Mischelle
http://www.nowthatschic.com